Quest for Purpose


We look far & beyond,

For a meaningful bond;

And yet, it lies right in our heart,

waiting to be explored- by part & art!


The further we look,

The entangled heart, begins to take the nook…

Why don’t we all seek within,

where the force & spirit always has been?


We look for peace, solace, enlightenment, and what not?

We go far and beyond seeking the truth of life;

And yet, the answer lies right within us- in our heart.

If we listened to it- REAL DEEP– we will find all our answers….


To the reader:

I encourage you to ruminate on this thought;

something that the ancient sages of India have always taught….

While I sign off until next time….




Genesis of Reservado

Facebook Cover Photos

When we started Reservado, a B2B2C venue management platform, we did it for a reason. What is it? Read on to know our story!

[ This post is divided into 4 parts:

  1. The problem
  2. The solution
  3. How Reservado works
  4. What’s​ next…]

What’s the Problem?

Celebrations & events are as old as our civilization; so is the “process” of organizing one.

So, when we wanted to plan a party, we found that there was no easy way to get that done!

A lot of venues remained unknown, making it hard to find the best place,

And those that did have a digital footprint weren’t up-to the mark — either they were expensive, or lacked the right space

So, we decided to do something about it,

and came up with an idea that might solve these problems- atleast by a bit.

What’s the Solution?

Reservado’ was thus born,

to technologically enable the process of booking venues online, and someday be the industry’s unicorn!!! (yes, we dream big and all, but, unicorn rhymes with ‘born’ no?)

How does this work?

We connect users with the venue managers directly;

with options to view policies, photos,availability, and even chat easily.

We don’t skip the personal touch,

nor do we eliminate the middlemen by much

We merely un-layer the conversation, & negotiation process,

and enable our curated venues to have a greater visibility, and user access!

What’s next?

This is, but Reservado’s beginning,

We have exciting features and many more coming up next-in our next inning!

Watch out for more updates, and show Reservado all your love! Now in #Coimbatore!

Until then,



P.S: Post was originally published on Medium

Dearest thatha


Thatha on the left corner with me on the rightmost corner; bro right next to thatha (taken during our trip to Nepal in 2010)


Dearest thatha,

I know you are never going to read this, but I wish you could. Really!

After all these years of sharing stories and experiences, it’s hard for me to believe that you are not around to listen to what happened in my life today, tomorrow, and for the years to come… Why did you lose interest in my life, suddenly?  Do you know that you’ve left behind a deep void?

Random memories

You’ve always been around, for as long as I can remember. I remember being that kid in LKG refusing to go to school unless you’d comb my hair; while returning, you would be at the bus stand waiting with your cycle to pick me up; those memories will never fade, thatha…

You’ve always delighted me! Do you remember telling bed-time stories, every single night? I learned Shakespeare through your stories… How could I forget the Tempest, Comedy of errors, or even Merchant of Venice, or Hamlet? (You even used to subscribe to a Telugu children’s magazine to read new stories whenever you ran out of stories to tell me…The stories of Ali in the Glass house, Kuchelan, Rajaji and many more will remain etched in my memory forever)…

You took a personal interest in my life… Be it Wren & Martin grammar, or Set theory, or making the lens camera with the agarbathi box , or even the art of covering books with brown paper; I learned it all from you…

I always meant to learn how you made that special Rasam powder, your pickles, the Vetha Kuzhambu, and many more; I never got a chance to document your cooking specialties. How will I ever learn to make them your way, now?

Last but not the least

You smiled from your heart, and you’ve always liked seeing people around you happy. For you, “All was always well”; an optimist, and an eternal well-wisher. You were a charming man  thatha, and you inspired everyone to remain positive…

You were silent, and yet, your presence was deep in all our lives. At 87, you never took anybody’s help; rather, we all depended on you for different things…You have left an indelible impact in our lives…

While I miss your presence deeply, thou shall always live in my heart. You are a special man, thatha- then, now, and forever.

In your loving memory,




Shrawan wrote this for you:

He was a man with very few words; Never showed much emotion as a person.

But you knew he cared deeply about his family. He just suffered in silence when his family suffered

Always a gentleman till the end. He enquired About Everyone’s well being . Secretly proud of their accomplishments. It was personal and he took it to his heart to take care of others.

He was greatly adored by his friends and family alike. Cheers grandad for the memories that we’ve shared.

It was a great ride. On your bicycle. Yes it was a special ride. With you it’ll be always be a bicycle ride.

That’s what made the ride fun.

Because they don’t make them like you no more.


Your grandson – shrawan



Thatha (granddad) went by the name: U.Ve.N.C. Parthasarathy Iyengar- S/O N.C.Singarachar when he lived. On Setpember 14, 2016, he attained acharya’s thiruvadi (as he may have liked to say)…


Taming the Taxes


As a huge fan of the superstar, I didn’t want to miss out on watching the movie- First Day First Show (FDFS). As I nervously browsed through the various ticket booking sites trying to grab myself a seat, a chartered accountant friend of mine- Sheela- casually remarked:

“I wish people are half as worried about filing their taxes, as they are about watching the superstar!”

work inprogress

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6⁰- Game of Blogs Book Review


I’ve often wondered what a crowd-sourced piece of work would sound like. How can disparate artists come together to create a quality product without having those creative differences and the artist’s ego? Would that even work?

Six degrees- Game of blogs: Blogadda’s edition of 3 different stories with similar characters, written by a team of writers dispels those notions about “being the creator or the artist”; more importantly, it shows how “team work” works!

Before we delve into the review, let’s take a look at the characters across these stories (all 3 stories have common characters).


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Hey There, You!

Inveterate notions surround our lives.

Think about this:

We believe in some things because our parents, their parents, their parent’s parents and so on believed in it.

While development in technology and social media has exposed us to different perspectives from around the world, we still continue to hold on to some of these beliefs- sometimes for sentimental reasons and sometimes, for convenience.

What if people could break out of that inertia and act differently for the better of the world? What if future generations could enjoy a life- free of gender discrimination, societal judgments, nit-picking and ego-triggered decisions?

Here are some 55 fictions- crisp stories that could show all men and women how normal the life of “equality by choice” can be.

These stories are applicable to all. While it may seem like there is a greater favor towards the women, remember this: “It is she who is fighting the harder battle against the society, and her own clan now”.


I hope you enjoy these stories while also relishing the subtle message hidden in these tales:

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